Main Objective:
Provide valuable insights to Productfolio.com by identifying which media channels and content types drive the most traffic and conversions.
To meet this objective, we explored four core areas:
Traffic Acquisition
Landing Page Funnel Analysis
Site Engagement & Pageviews
Ebook Funnel Insights
Control Variables
- Time (Last 12 months - 4/11/2024 - 4/11/2025)